Category: Newsletter

More on Amazon Ads Continuing from last month’s topic of Amazon Ads… If the business side of all of this doesn’t interest you, skip on down to the next section. In the first week of February, in addition to the ad campaigns with Amazon’s chosen keywords, I built a second series of campaigns where I selected the keywords. These were a combination of genre and Amazon sales categories and authors who write within the genres I write in. In looking at my ad spend; I also reduced the cost I was willing to pay per click. The number of impressions…

What a difference a cover makes… I got a note from a colleague that the cover for Tunguska Deception created issues for him, as he is color blind, and the red title lettering got lost in the gray background. That created at doh! moment for me, as I had been the champion for accessibility issues many times during my career managing technology operations. That, coupled with a conversation artist that the cover didn’t scream action adventure or political thriller, it was just kinda… there, got me thinking about both my covers. Below are the original and the redesigned covers for…

Before we wrap 2023 completely In December, I had the honor of being the Santa Barbara Woman’s Club Book Club guest speaker. This was my second time back. If you want to know about the first event, read the article “Tuesday was a first for me!” on my website. Because the last visit focused on my path as a writer, with this visit, I spoke of the origins of my recently published novels – The Tunguska Deception and Genesis Renewed. The titles of each generated considerable curiosity. I focused largely on my first novel, starting with a brief summary of…